Much of the work we do is covered by non-disclosure agreements, so we can’t show it to you. These are a few examples we can share. Print samples are PDFs; you’ll need Adobe’s Acrobat Reader or similar to view them.

Web Sites

Build Tru Group

Build Tru Group is a design and build team that tackles everything from renovating single rooms to building entire homes. While much of their business comes from referrals, they were eager to expand and they realized they needed to improve their online presence, beginning with a new website.

Working with our colleagues at Elle Jay Media, we delivered an attractive, modern website; updated their logo; interviewed the principals and staff and wrote bios for each team member; wrote text content; and provided social media coaching.

Carolyn Lee Jones

Carolyn Lee Jones is a talented vocalist from Texas who performs hits from classic jazz to vintage pop.

We completed this project with our associate Lesley J. Vander Welle over at Elle Jay Media. The development and design of Carolyn’s new site offers easy reading and navigation across all devices. A music player provides snippets of popular tracks for new visitors to enjoy. Carolyn’s calendar is easy to update and archives past performances automatically, while the EPK/Press Kit is complete and concise, offering booking agents everything they need from promotion to stage plot. The addition of Carolyn’s bright new professional photography makes this site “sing” and mirrors Miss Jones’ vitality.

Paul Taylor

Paul Taylor is an international recording saxophonist based out of Las Vegas, Nevada.

In August of 2016, Paul needed an updated, contemporary website in advance of the release of his latest album, Countdown. Collaborating with our talented designer and project coordinator, Lesley J. Vander Welle at Elle Jay Media, we quickly went to work producing a site that perfectly complemented Paul’s new album artwork by Melissa Castro.

The site was ready on time for Countdown’s September release. It is fully responsive across all mobile devices and allows Paul to easily maintain a calendar of his upcoming gigs.

Rob Straby

Rob Straby is a professor at Conestoga College in Kitchener, Ontario where he teaches the Career Development Practitioner Program. He also works directly with clients in his own successful online career coaching firm.

Rob needed a new web site to refresh his brand and his career coaching practice. Working with Lesley Vander Welle at Elle Jay Media, we developed a modern, fully responsive, easily updated site that clearly represents Rob’s firm. The project included video interviews with Rob as we developed the site’s content and helped to focus the brand.

White Papers

In-House ECM Development: More Trouble Than It’s Worth

MES Hybrid Document Systems is a consulting firm focused on Enterprise Content Management. It helps organizations move toward the ideal of the paperless office by converting paper-based records into electronic documents, and then securely managing and storing that information.

MES needed a white paper that would examine the challenges organizations face managing paper and electronic documentation, analyze the options of in-house development versus a packaged third-party solution, and then present MES as the preferred vendor of that solution.

The project required extensive research including interviews with MES’ North American sales staff and European development team, interviews with third-party Information Technology administrators and developers, a business needs analysis, a competitive analysis, and investigation into the complexities and requirements of legal discovery. Delivery was as a PDF with page layout.


Exspans: Simple Solutions to Complex Problems

Exspans is an IBM software development firm specializing in system automation and enabling tools for IBM z/OS & OS/390 mainframes. The company boasts cost-effective solutions and personalized customer service.

This is a series of sell sheets presenting Exspans and its applications.

The project required a review of the company’s reference material, competitive and market analysis, and additional research. We also reviewed IBM’s Partner Showcase guidelines to ensure the completed documents would match IBM’s requirements. Delivery included writing, document design, sourcing stock photos, and graphics editing.

Sterling Combustion Corporate Brochure and Efficiency Upgrade Brochure

Sterling Combustion delivers turnkey boiler installations and efficiency upgrades. This pair of brochures served to introduce the company and it’s Efficiency Upgrade services.

The client provided technical reference material, while LightningStrike conducted a business needs analysis, research into boiler technology, safety standards, and government regulations. Layout was handled by a third-party graphic designer.