
The International Fitness Professionals Association provides accredited training for certified personal trainers and fitness professionals worldwide. Their website, hosted on WordPress, was unstable and difficult to manage.
Racing against a tight schedule, we worked with Elle Jay Media to migrate the site to a platform (Kajabi) specifically designed for hosting online courses.
In just over two months we set up the new site, transferred more than 70 courses and 120 pages, and migrated a customer database of 5,000 names. We also created a secondary site for hosting proctored exams.

Paul Taylor is an international recording saxophonist based out of Las Vegas, Nevada.
In August of 2016, Paul needed an updated, contemporary website in advance of the release of his new album, Countdown. Collaborating with Lesley Vander Welle at Elle Jay Media, we quickly went to work producing a fully responsive site with an easily to maintain calendar of his upcoming gigs.
In 2021 we revised the site to support the release of Paul’s latest album And Now This.

Think Twice Canada needed an easy-to-manage e-commerce site that would allow them to continue business during lockdowns. With Elle Jay Media, we redesigned their website and migrated it from its previous outdated and inflexible platform onto a modern, responsive WordPress system with integrated Shopify e-commerce.
The Think Twice team can now maintain the site right from their phones, photograph merchandise; upload to the shop; and add descriptions, brands, sizing, and pricing.

Working with our colleagues at Elle Jay Media, we delivered an attractive, modern website; updated their logo; interviewed the principals and staff and wrote bios for each team member; wrote text content; and provided social media coaching.

We completed this project with our associate Lesley J. Vander Welle over at Elle Jay Media. The development and design of Carolyn's new site offers easy reading and navigation across all devices. A music player provides snippets of popular tracks for new visitors to enjoy. Carolyn's calendar is easy to update and archives past performances automatically, while the EPK/Press Kit is complete and concise, offering booking agents everything they need from promotion to stage plot. The addition of Carolyn's bright new professional photography makes this site “sing” and mirrors Miss Jones’ vitality.

19Gauge is a telecom consultancy based in Austria, building professional relationships and sales pipelines for telecom, ICT, and IoT projects across Europe, North America, and the world. The firm’s owner and Principal, Steven Donald, wanted a website refresh that would better represent 19Gauge’s activities and lead to increased exposure.
As the basis for the project we conducted an extensive interview with Steven, reviewed his existing resources, and conducted additional research. We then designed an entirely new website and wrote new content.

Rob Straby is a professor at Conestoga College in Kitchener, Ontario where he teaches the Career Development Practitioner Program. He also works directly with clients in his own successful online career coaching firm.
Rob needed a new web site to refresh his brand and his career coaching practice. Working with Lesley Vander Welle at Elle Jay Media, we developed a modern, fully responsive, easily updated site that clearly represents Rob’s firm. The project included video interviews with Rob as we developed the site’s content and helped to focus the Straby.com brand.