You know that social media can be a powerful tool to help you build your business. But how does that work, exactly? Do you just open a Twitter account or a Facebook page, post some stuff, and then sit back and watch the customers beat a path to your door?
Watch any recent superhero movie and you’ll hear the adage, “With great power comes great responsibility.” That certainly applies to the power of social media. Use it wisely and you move closer to your business goals. Misuse it and you risk appearing to your peers – and to potential business prospects – like a social media jerk.
You put a lot of work into building your web site, making it look and perform exactly as you wish. The last thing you need is for some miscreant to deface it, take it down, or take it over. To prevent that, you need to be proactive.
Some people have the idea that everything on the Internet is free. They see a photo they like, they take it for their own site. Some text sounds good, they copy and paste it into their own blog. They hear a song they like, they use it in their video. Is this OK? Or is it theft?
If you’re using social media as a tool for business networking, then you need contacts. But does that mean you should follow everyone who follows you? Are there ever reasons to stop following someone?