Thoughts on Communications

Thoughts

Brochures vs Case Studies vs White PapersBrochures vs Case Studies vs White Papers

Three of the most common pieces of marketing collateral are brochures, case studies, and white papers. What’s the difference between them? When should you use each?

Has Digital Content Killed Paper Marketing Collateral?Has Digital Content Killed Paper Marketing Collateral?

Much of the marketing content we consume is online. But does that mean paper is passé? Consider a few areas where printed material still has value.

Building Your Business With Social Media MarketingBuilding Your Business With Social Media Marketing

You know that social media can be a powerful tool to help you build your business. But how does that work, exactly? Do you just open a Twitter account or a Facebook page, post some stuff, and then sit back and watch the customers beat a path to your door?

Six Ways To Avoid Being A Social Media JerkSix Ways To Avoid Being A Social Media Jerk

Watch any recent superhero movie and you’ll hear the adage, “With great power comes great responsibility.” That certainly applies to the power of social media. Use it wisely and you move closer to your business goals. Misuse it and you risk appearing to your peers – and to potential business prospects – like a social media jerk.

5 Ways To Keep Your Website Safe5 Ways To Keep Your Website Safe

You put a lot of work into building your web site, making it look and perform exactly as you wish. The last thing you need is for some miscreant to deface it, take it down, or take it over. To prevent that, you need to be proactive.