Thoughts on Communications
Have you ever wondered why vertical-axis turbines are less common than horizontal-axis turbines? The stock answer, that vertical-axis turbines are not as efficient as horizontal-axis turbines, may be an oversimplification.
Astronomical observatories aren’t the only victims of light pollution. The biological rhythms of nocturnal animals and insects is disrupted when the night sky isn’t as dark as nature intended.
Why don’t we see more Fuel Cell Electric Vehicles on the road? What are the hurdles hydrogen fuel cell electric vehicles need to overcome before we’ll be able to find them at a local dealership?
You may not be working on a massive civic project worth millions, but if your deliverables don’t meet your promises, your reputation could be tarnished. What can you do to keep your promises?
Three of the most common pieces of marketing collateral are brochures, case studies, and white papers. What’s the difference between them? When should you use each?