Watch any recent superhero movie and you’ll hear the adage, “With great power comes great responsibility.” That certainly applies to the power of social media. Use it wisely and you move closer to your business goals. Misuse it and you risk appearing to your peers – and to potential business prospects – like a social media jerk.
Some people have the idea that everything on the Internet is free. They see a photo they like, they take it for their own site. Some text sounds good, they copy and paste it into their own blog. They hear a song they like, they use it in their video. Is this OK? Or is it theft?
If you’re using social media as a tool for business networking, then you need contacts. But does that mean you should follow everyone who follows you? Are there ever reasons to stop following someone?
Being successful as an entrepreneur requires identifying those things we can, should, or must do ourselves; and letting someone else do the rest. Otherwise, we’re like a solo musician trying to play every part of a symphony simultaneously.
If you’re in business, you need to check your facts. Of course, you’d never intentionally lie to your customers. Unless you’re careful, though, you could risk losing their confidence and their business.