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Thoughts on Communications

Jun 09 2020

Building Your Business With Content Marketing

Building Your Business With Content Marketing

Content marketing avoids the hard sell and instead raises awareness, educates, and even entertains our audience, while subtly persuading them. It’s a soft sell.

Written by Jules Smith · Categorized: Communications

Sep 16 2019

Five Ways To Keep Your Promises and Why It’s Good For Business

Montreal Olympic Stadium

You may not be working on a massive civic project worth millions, but if your deliverables don’t meet your promises, your reputation could be tarnished. What can you do to keep your promises?

Written by Jules Smith · Categorized: Communications

Apr 03 2019

Brochures vs Case Studies vs White Papers

Brochures vs Case Studies vs White Papers

Three of the most common pieces of marketing collateral are brochures, case studies, and white papers. What’s the difference between them? When should you use each?

Written by Jules Smith · Categorized: Communications

Dec 21 2018

Has Digital Content Killed Printed Marketing Collateral?

Has Digital Content Killed Paper Marketing Collateral?

Much of the marketing content we consume is online. But does that mean paper is passé? Consider a few areas where printed material still has value.

Written by Jules Smith · Categorized: Communications

Nov 01 2018

Building Your Business With Social Media Marketing

Building Your Business With Social Media Marketing

You know that social media can be a powerful tool to help you build your business. But how does that work, exactly? Do you just open a Twitter account or a Facebook page, post some stuff, and then sit back and watch the customers beat a path to your door?

Written by Jules Smith · Categorized: Communications

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