Set up a web site for your business and you’ll soon be inundated with calls from SEO (Search Engine Optimization) companies promising you the top spot on Google search results. Don’t fall for this scam!
Most of us tend to underestimate the time required to do a job well. Perhaps we overestimate our own abilities, or forget all the little tasks that form the larger project, or fail to take into consideration all the things that can — and usually do — go wrong, Murphy’s Law. Or perhaps it’s just wishful thinking overriding good sense.
Writing well isn’t difficult, but it does require a certain degree of skill. It’s not enough to scribble words on a page or pound text into a keyboard. Writing well requires thorough research and thoughtful analysis. You have to understand the subject you’re writing about, but you also have to understand the needs of your readers.
Certain phrases are so memorable they have become embedded in human consciousness. Some are sacred; others are sacrilegious. Some are somber; others are silly. They all have something in common. If you want your words to be remembered, or at least to move people to action, it pays to analyze a few examples.